BRANDING SYSTEM: CITY OF ALBANY

BRANDING SYSTEM

CITY OF ALBANY

A logotype design for the city of Albany, New York based on the typeface Rotis with a symbol design inspired by Dutch floor tiles. The system features an alternate logo, symbol to serve as a pattern throughout the stationery, and an animated version of the logo. The brand was designed with flexibility and budget in mind, demonstrating the option for either a single sided or double sided business card.

Launched as the new identity system for the city in January 2021.

Brand Guidelines