INTEGRATED BRANDING SYSTEM: TRACKS ON TAP

INTEGRATED BRANDING SYSTEM

TRACKS ON TAP

A branding campaign for a bar/restaurant conceptualized around a vintage record store. The system includes a gate-fold menu design emulating an 7-inch record sleeve, table menu display, and packaging design for 6 individual microbrews. The menu copywriting works to reinforce the concept and reflect musical influences used throughout the brand.