A full rebrand campaign of a small library conceptualized around the tagline “Lifelong Literacy”. The campaign serves to create individualized experiences for patrons of all age groups while simultaneously bringing them together. The system contains a new member packet with a program brochure, collectable postcards, and a borrower’s card as well as a Pen Pal journal to promote lifelong literacy among the age groups.

A series of three ads was then designed to be directed at each one of the different age groups using a combination of illustrations and photography to evoke the concept of lifelong imagination.