The identity was designed to represent and live on various types of handmade goods, focusing on crochet.

The logo signature is a logomark created by a lowercase “b” made of a crochet needle and “s” shaped yarn. The logotype features serifs that reflect the shape of a crochet needle tip.

A third alternate logo was explicitly designed for etching into different sizes of leather product tags that could display the logomark at various scales without losing its integrity.

The multiple-color identity palette serves to accent the logo and enforce the idea of personalized goods — any item or way you want it to be! The organic nature of the sans serif typography creates contrast with the logotype & presents a clean brand image.

Camera-less images using Megahn’s various stitch patterns colorized as duotones serve as a graphic element — creating a sense of texture and bridging the gap between the online store and physical products.