Identity & brand

Kelly Klopfer Consulting

Industry:

Architecture, Engineering & Construction

Kelly Klopfer Consulting (KKC) needed a brand refresh after the business development consultancy was relaunched in 2022. After an assessment of their previous materials, we identified the project goal to refresh the brand in a simplified but elegant way through a new typography and color palette and stationery package. The original gold brand color was carried through with a navy blue added to the palette. The new color palette and monogram position KKC as your trusted partner to grow and redefine your business.

before
after

After the development of the logo, components of a basic stationery package were defined. This included business cards, letterhead, mailing labels, and a proposal cover sheet.

To add a special finish, the printed business cards featured a gold foil accent within the logo.

In order to design and develop a financially conscious website, an existing Wix template was customized to align with the KKC brand. The architecture was mapped out to be a single landing page with the ability to scale as needed.