Identity & brand
Kelly Klopfer Consulting
Kelly Klopfer Consulting (KKC) needed a brand refresh after the business development consultancy was relaunched in 2022. After an assessment of their previous materials, we identified the project goal to refresh the brand in a simplified but elegant way through a new typography and color palette and stationery package. The original gold brand color was carried through with a navy blue added to the palette. The new color palette and monogram position KKC as your trusted partner to grow and redefine your business.
After the development of the logo, components of a basic stationery package were defined. This included business cards, letterhead, mailing labels, and a proposal cover sheet.
To add a special finish, the printed business cards featured a gold foil accent within the logo.